Cancun remains Mexico's calling card to the world, perfectly showcasing both the country's breathtaking natural beauty and the depth of its 1,000-year history. Simply stated, Cancun is the reason most people travel to Mexico. The sheer number of travelers underscores Cancun's magnetic appeal, with almost three million people visiting this enticing beach resort annually -- most of them on their first trip to the country. The reasons for this are both numerous and obvious. Cancun embodies Caribbean splendor, with translucent turquoise waters and powdery white-sand beaches, coupled with coastal areas of great natural beauty. Cancun is also a modern megaresort. Even a traveler feeling apprehensive about visiting foreign soil will feel completely at ease here. English is spoken, dollars are accepted, roads are well paved, and lawns are manicured. Travelers feel comfortable in Cancun. You do not need to spend a day getting your bearings, because you immediately see familiar names for dining, shopping, nightclubbing, and sleeping. There is also the lure of ancient cultures evident in all directions and a number of ecologically oriented theme parks.